Screen Shot 2016 11 14 at 5.19.40 PM What To Do With All The Year-End Appeals

What To Do With All The Year-End Appeals

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It’s that time of year when our mailboxes are full of letters from charities doing good work in our communities and around the world. They appeal to our hearts, our consciences, and our wallets, hoping that we care about their cause and still have room for another charitable contribution before the end of the year (or that we need to improve our tax situation).

As you read through the deluge of year-end appeals, do any of the following questions come up for you?

  • Do we want to give?
  • How do we decide which organizations to fund?
  • How do we know if they will use our funds wisely?
  • Are there other organizations/people that need our funds more, but can’t afford to send us a glossy year-end appeal letter? If so, how do we find them?
  • Am I giving out of guilt or joy?

A guide for giving

As I sift through the letters, I find myself thankful that my husband and I put together a “generosity road map” back in January. This annual plan enables us to direct our giving funds to the causes and people we care about all year, therefore alleviating any guilt or panic in December when the appeals start arriving and our financial picture/tax situation comes into clearer view.

However, having a road map doesn’t make us immune to the questions above, so here are some of my thoughts/answers that may be a guide as you consider the questions for yourself.

If you’re questioning whether to give or not, consider the following:

  • Giving is good for your health. A Syracuse University study showed that giving improved people’s health and well-being, exhibited by people feeling less stressed and more able to handle their own financial and family issues. I know I could use more of that this time of year. How about you?
  • Giving brings joy. As we give to charities, we get the joy of meeting the needs of others.
  • Giving teaches our heirs the value of caring for others in the world. Don’t we all want our kids to grow up as people who care about others in the world and look for opportunities to meet the needs of those less fortunate?
  • Giving allows us to make a difference. Your $25 donation to the local food bank will feed five families this week who have fallen on hard times. Those families would certainly tell you that your giving made a difference in their lives.

If you’re questioning where to give your funds, ask yourself the following:

  • What do I feel called or led to give to?
  • What causes/issues am I passionate about?
  • Do I have a specific geographic area that I want to give in?
  • Do I have other resources to give that would also be beneficial to organizations I care about (i.e., my time or expertise)?

If you’re questioning whether charities will use your funds wisely, consider thinking of your giving like your investments: evaluate the performance of the organization (just like you would a company you’re thinking of investing in), see if they’re actually doing what their mission says, and check to make sure they’re using their funds in responsible ways.

When we give, we need to think of it not as giving our money away or just “doing charity,” but rather as making an investment into the change we want to see happening in the world.

If you’re wondering whether there are other organizations that better suit the areas you want to give in, but you don’t know who they are, considering hiring a philanthropic advisor (just like you hire a financial or tax advisor) to help you find those organizations. This will enable you to have confidence that you’re giving in the most strategic way to move the needle on the things you care most about.

If you’re trying to discern whether you’re giving out of guilt or joy, consider the following wisdom from Scripture: “Where your treasure is, there your heart will be also.”

Put your money where you want your heart to follow, and then sit back and enjoy the pleasure of meeting a need, thinking of others before yourself, and leaving a legacy of generosity.

If Heather’s thoughts resonate with you and you’d like help navigating this season of giving or to develop a roadmap for your family she’d love to hear from you. Contact her at:

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About the Author
Heather Tuininga

Heather Tuininga

As Principal of 10|10 Strategies, Heather enjoys working with people, families, and organizations to strategically align their giving and activities to achieve the impact and outcomes they envision. For the past seventeen years, Heather has helped people and organizations flourish financially. Her roles have included philanthropic advisor to many families, executive director of a private family foundation, program officer at the Bill & Melinda Gates Foundation, and fiscal analyst for the Washington state legislature. A native of Washington state, Heather enjoys golf, hiking, camping and travel.

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