Women Doing Well
Our Story

Imagine a world transformed by a wave of God’s generosity
through a movement of women living and giving Purposed.

Our Story

Through prayer and passion, in 2012, our groundbreaking research of more than 7000 Christian women found only 6% of the women surveyed felt confident and equipped to handle what God had given to them. While it is well substantiated that women will inherit the vast majority of the largest generational wealth transfer, and that women outlive their spouses by five years, many people don’t realize that 95% of women will be, at some point in their life, the primary financial decision maker for their family. The opportunity to engage and impact women is real and may present one of the greatest opportunities ever for healing the world.

Our research also revealed life is better when women share their time, talents and resources with others out of joy and confidence, not obligation or trepidation.

That’s why our mission at Women Doing Well is to activate women towards purposeful generosity.


Why Now

$10 Trillion Financial assets currently managed by women1

$30 Trillion Financial assets that will be managed by women by 20301

Women own 51.3% of all personal wealth in the United States2

Women control 48% of estates worth more than $5 million3

48% of millionaires are women4

49% of firms are owned or co-owned by women, and they generate about $3.2 trillion in revenue and employ nearly 17 million people5

Our Mission

We activate women towards purposeful generosity.

Our Vision

Every woman confident in who she is and what she has in Christ, giving generously to heal the world.

Our Values


Dependent, Listening, Spirit-Led


Integrated integrity


We give because God gave first


Innovation and excellence through working together


Growth happens with others

Our Research

Our research, the largest study on women and giving in the world, focuses on understanding the strengths and barriers to a woman’s giving journey.

Key Findings

  • Christian Women are Generous with Their Time and Money: 300% more generous with their money and 400% more generous with their time.  
  • Discipleship Plays the Major Role in Shaping Generosity Among Christian Women. Research revealed that women with a strong understanding of Biblical teaching on stewardship gave higher percentages of their income to charity.
  • Women with a Strong Sense of Calling/Purpose Are More Generous Than Those Without. Women with the highest score on personal sense of calling gave on average 13.7 percent of their income to charity while women with the lowest scores on this scale gave 9 percent on average.  
  • There is Significant Opportunity for Growing “Women Giving Well.”  Only 6% were registering at their giving capacity; 94% of women we surveyed wanted to be doing better and giving more. 
  • Among “Aspiring Givers,” (198 of the respondents) Lack of Financial Planning and Lack of Clarity of Purpose Are the Most Common Challenges to Generosity. For these women the lack of financial planning; lack of clarity of purpose/passion for giving; and lack of accountability partners hindered their desire to give more.
  • There is Significant Capacity for Greater Financial Generosity Among Christian Women. We asked women to rate themselves on a 5-point scale, where “1” indicated that they could be giving far more and “5” indicated they were giving to their maximum capacity. Only 21 percent of the women rated themselves a 5.

Our Impact

In 2022, amidst all the uncertainty in the world, we saw the incredible impact of women becoming Purposed through the Women Doing Well Pathway.
0% of women
Increased financial giving.
Time Given
0% of women
Increased purposed time given.
0% of women
Experienced alignment of generosity with purpose & passion.
0% of women
Moved away from obligations not aligned with purpose & passion.